Prevail Bank

Business Development Officer

Location

Wausau

Type

Full Time

Position Summary
The Business Development Officer is a senior, externally focused growth leader responsible for expanding Prevail Bank’s presence, relationships, and business within an assigned market. This individual independently develops and executes a market business development strategy, builds trusted relationships with business and community leaders, and originates high-value opportunities across Prevail’s full range of capabilities.

As a recognized Prevail brand ambassador, the Officer serves as a visible and credible representative of the organization, strengthening market awareness and positioning Prevail as a valued financial and community partner. The role partners closely with the Market Growth Branch Manager and the mortgage, commercial lending, cash management, retail, wealth, and other experts within the market pod to convert relationships and market intelligence into profitable, multi-service growth. This is a senior individual-contributor role requiring an established network, executive presence, strong commercial judgment, and a demonstrated history of measurable business development success.

Essential Duties and Responsibilities

Market Growth Strategy and Execution

  • Develop, own, and execute a comprehensive business development plan aligned with market priorities and Prevail’s strategic growth objectives.
  • Assess market conditions, competitive activity, business movement, centers of influence, and underserved segments to identify the highest-value opportunities.
  • Establish target relationship strategies, calling plans, and measurable activity expectations that produce a sustainable pipeline.
  • Originate new relationships that generate deposits, loans, fee income, and broader use of Prevail’s products and services.
  • Maintain disciplined prospecting, relationship, pipeline, and follow-up practices; communicate progress, barriers, and opportunities to market and executive leadership.
  • Meet or exceed individual expectations for new relationships, qualified opportunities, cross-functional introductions, conversion, and business generated.
Relationship Origination and Expansion

  • Build trusted relationships with business owners, executives, community leaders, professional advisors, and other key decision-makers.
  • Lead strategic discovery conversations to understand financial priorities, operating challenges, ownership goals, and opportunities for Prevail to add value.
  • Originate and help structure complex, multi-service opportunities while engaging the appropriate Prevail experts at the right time.
  • Coordinate joint calls, pursuit strategies, proposals, and executive engagement for priority prospects and relationships.
  • Deepen existing customer relationships by recognizing unmet needs and creating thoughtful introductions across the organization.
  • Remain actively involved through conversion and handoff to ensure continuity, accountability, and a strong customer experience.
  • Develop and sustain a high-quality network of centers of influence that consistently produces introductions and market intelligence.
Market Pod Leadership and Collaboration

  • Partner closely with the Market Growth Branch Manager to execute a coordinated market-growth strategy.
  • Participate as a senior contributor in market huddles, pipeline reviews, target-account planning, and coordinated community outreach.
  • Share relationship knowledge and market intelligence openly to strengthen collective decision-making and market coverage.
  • Help prioritize the pod’s attention toward opportunities with the greatest strategic and financial value.
  • Champion a “Prevail relationship” mindset by placing the customer with the best-suited expert and reinforcing shared accountability for market results.
  • Influence peers and internal partners without relying on direct authority; resolve handoff or ownership issues in a customer-centered, collaborative manner.
  • Contribute to overall market outcomes, including relationship growth, market penetration, retention, pipeline development, and brand strength.
Brand Leadership and Market Presence

  • Serve as a highly visible, trusted, and consistent Prevail brand ambassador in the assigned market.
  • Communicate a compelling Prevail story that reflects the bank’s values, capabilities, and commitment to customers and communities.
  • Represent Prevail at strategically selected business, civic, nonprofit, and community events that advance growth and brand objectives.
  • Build relationships with influential market stakeholders and identify opportunities to strengthen Prevail’s reputation and competitive position.
  • Partner with Marketing and market leadership on campaigns, sponsorships, events, thought leadership, and other initiatives that increase brand awareness.
  • Use community involvement intentionally to create relationships, obtain market insight, and generate qualified business opportunities.
  • Model Prevail’s values and professional standards in every customer, prospect, community, and team interaction.
Business Judgment, Customer Experience, and Risk

  • Apply sound judgment when assessing opportunity quality, relationship fit, reputation, and potential risk.
  • Set clear expectations, communicate responsively, and ensure coordinated follow-through throughout the relationship-development process.
  • Protect confidential customer and bank information and comply with all applicable laws, regulations, policies, and procedures.
  • Recognize and promptly elevate potential compliance, operational, credit, fraud, or reputational concerns.
  • Maintain accurate records and complete required documentation in accordance with bank expectations.
  • Perform other duties as required to fulfill the responsibilities of the position.
Measures of Success

  • New qualified relationships and high-value opportunities generated
  • New customers acquired and profitable business produced
  • Deposit, loan, and fee-income contribution
  • Qualified cross-functional introductions and conversion rates
  • Pipeline strength, activity discipline, and forecast reliability
  • Relationship expansion, retention, and share of wallet
  • Strength of center-of-influence relationships and market intelligence
  • Growth in Prevail’s market visibility, reputation, and competitive presence
  • Contribution to overall market pod performance
Qualifications

Education and Experience

  • Bachelor’s degree in business, finance, marketing, communications, or a related field, or an equivalent combination of education and directly relevant experience.
  • Seven to ten years of progressive experience in business development, financial services, consultative sales, commercial relationship management, or market leadership.
  • Demonstrated record of originating, acquiring, and expanding profitable business relationships and consistently achieving growth goals.
  • Established relationships and credibility within the assigned market strongly preferred.
  • Experience working across multiple financial solutions or coordinating complex, multi-party sales opportunities preferred.
Knowledge, Skills, and Abilities

  • Strong executive presence and the ability to build trust with business owners, senior leaders, community partners, and internal stakeholders.
  • Advanced business development, consultative discovery, relationship strategy, negotiation, and closing skills.
  • Strong commercial acumen and ability to connect business needs with relevant financial solutions.
  • Ability to convert broad networks and community involvement into purposeful relationships and measurable business outcomes.
  • Strategic thinking, sound judgment, initiative, and the ability to operate independently with limited direction.
  • Ability to influence and coordinate across functions while reinforcing shared accountability.
  • Excellent verbal, written, presentation, and interpersonal communication skills.
  • Strong organization, time management, and pipeline management skills.
  • Proficiency with Microsoft Office, customer relationship management systems, and related business technology.
  • Highest level of integrity, confidentiality, and professional discretion.
Working Conditions and Travel

This position generally requires a minimum 40-hour workweek, with flexibility to attend customer, prospect, civic, and community activities outside traditional business hours. Regular travel throughout the assigned market is required. A valid driver’s license and reliable transportation are required.

Physical and Mental Requirements

The role requires frequent communication, travel, and mental and visual concentration. The employee must be able to manage multiple priorities, make sound decisions under pressure, adapt to changing market conditions, and handle complex or difficult situations professionally.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Website: www.prevail.bank

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