Employee Perks
Work where style meets purpose-and your growth matters as much as the work you do.
Store Manager
Full Time • Birmingham, AL
Benefits:
- Employee discounts
- Opportunity for advancement
Do you have a passion for people, leadership, and creating an incredible guest experience?
Are you motivated to lead a team, oversee store operations, and inspire both guests and Team Members alike? This might be your dream job!
At Alabama Outdoors, we’re serious about providing an incredible guest experience in an active, fun, lifestyle apparel environment.
We are looking for an energetic, organized, and people-first Store Manager who can balance guest service, staff development, and operational leadership. The Store Manager is responsible for building a healthy store culture, developing future leaders, and ensuring excellence across all aspects of the store.
Position Summary
The Store Manager serves as the primary leader of the store, responsible for overall performance and culture. This role leads the team by:
● Coaching, mentoring, and developing Team Members
● Creating a welcoming, safe, and service-driven environment
● Leading by example on the sales floor
● Recruiting, hiring, and onboarding Team Members
● Communicating expectations, needs, and areas of improvement with Store Support
● Driving team engagement and cultivating a positive store culture
● Overseeing daily store operations with excellence
The Store Manager should spend the majority of time on the sales floor (at least 80%) leading the team, connecting with guests, and ensuring the store environment reflects AO standards.
Position Daily Duties
1. Lead by example on the sales floor — engaging with guests and modeling AO service standards.
2. Hire, train, and develop Team Members to deliver excellence.
3. Oversee Assistant Managers and Team Leads to ensure tasks are completed properly and on time.
4. Lead daily huddles and team engagement initiatives.
5. Ensure sales floor coverage is optimal throughout the day.
6. Support merchandising, recovery, and floor set execution to meet company standards.
7. Provide coaching and feedback to Team Members regularly.
8. Partner with Store Support to communicate needs, expectations, and opportunities for improvement.
9. Conduct corrective action and terminate Team Members when necessary.
10. Perform other leadership duties to ensure smooth daily operations.
Keys to Success at Alabama Outdoors
1. Passion for People – Deliver excellence and engaging guest service. Treat every guest like they are the most important person of the day — for every single person who comes into our stores.
2. Passion for Products – Strive to be the expert on key products so you can confidently share and highlight what we offer.
3. Passion for Excellence – Strive for high standards in service, training, and store leadership.
4. Passion for Leadership – Lead by example, motivate your team, and develop future leaders.
Position Requirements
● Proven leadership experience in retail or guest service management
● Excellent communication and interpersonal skills
● Strong organizational and problem-solving abilities
● Experience in recruiting, hiring, and developing staff
● Ability to lift or move up to 50-pound boxes or racks
● Must be able to work a flexible schedule, including nights, weekends, and holidays
● Ability to remain on your feet for extended periods of time
● Proficiency with Point of Sale systems; Excel knowledge preferred
How to Apply
Please include/attach a cover letter detailing why you would be a good fit for this position, along with your resume. Applicants with a cover letter will be considered first.
Please include any related experience in retail, guest service, or leadership.
Schedule Requirements
Tuesday – Saturday, 40 hours a Week, One Saturday Off Per Month
Pay Range
Salary Position (Based on Location and Experience)
Are you motivated to lead a team, oversee store operations, and inspire both guests and Team Members alike? This might be your dream job!
At Alabama Outdoors, we’re serious about providing an incredible guest experience in an active, fun, lifestyle apparel environment.
We are looking for an energetic, organized, and people-first Store Manager who can balance guest service, staff development, and operational leadership. The Store Manager is responsible for building a healthy store culture, developing future leaders, and ensuring excellence across all aspects of the store.
Position Summary
The Store Manager serves as the primary leader of the store, responsible for overall performance and culture. This role leads the team by:
● Coaching, mentoring, and developing Team Members
● Creating a welcoming, safe, and service-driven environment
● Leading by example on the sales floor
● Recruiting, hiring, and onboarding Team Members
● Communicating expectations, needs, and areas of improvement with Store Support
● Driving team engagement and cultivating a positive store culture
● Overseeing daily store operations with excellence
The Store Manager should spend the majority of time on the sales floor (at least 80%) leading the team, connecting with guests, and ensuring the store environment reflects AO standards.
Position Daily Duties
1. Lead by example on the sales floor — engaging with guests and modeling AO service standards.
2. Hire, train, and develop Team Members to deliver excellence.
3. Oversee Assistant Managers and Team Leads to ensure tasks are completed properly and on time.
4. Lead daily huddles and team engagement initiatives.
5. Ensure sales floor coverage is optimal throughout the day.
6. Support merchandising, recovery, and floor set execution to meet company standards.
7. Provide coaching and feedback to Team Members regularly.
8. Partner with Store Support to communicate needs, expectations, and opportunities for improvement.
9. Conduct corrective action and terminate Team Members when necessary.
10. Perform other leadership duties to ensure smooth daily operations.
Keys to Success at Alabama Outdoors
1. Passion for People – Deliver excellence and engaging guest service. Treat every guest like they are the most important person of the day — for every single person who comes into our stores.
2. Passion for Products – Strive to be the expert on key products so you can confidently share and highlight what we offer.
3. Passion for Excellence – Strive for high standards in service, training, and store leadership.
4. Passion for Leadership – Lead by example, motivate your team, and develop future leaders.
Position Requirements
● Proven leadership experience in retail or guest service management
● Excellent communication and interpersonal skills
● Strong organizational and problem-solving abilities
● Experience in recruiting, hiring, and developing staff
● Ability to lift or move up to 50-pound boxes or racks
● Must be able to work a flexible schedule, including nights, weekends, and holidays
● Ability to remain on your feet for extended periods of time
● Proficiency with Point of Sale systems; Excel knowledge preferred
How to Apply
Please include/attach a cover letter detailing why you would be a good fit for this position, along with your resume. Applicants with a cover letter will be considered first.
Please include any related experience in retail, guest service, or leadership.
Schedule Requirements
Tuesday – Saturday, 40 hours a Week, One Saturday Off Per Month
Pay Range
Salary Position (Based on Location and Experience)
(if you already have a resume on Indeed)
Or apply here.
Team Member Discount
Earn exclusive discounts on your favorite brands.
30% in-store year-round, 50% off all AO & AOA Apparel, 50% Discount Card for Anniversary, Birthday, Christmas, and access to hundreds of exclusive brand pro-deals
Personalized Growth & Development
AO doesn't just care about the job you do - we care about you and your personal growth. Our company is designed to help you develop the skills you need to be successful wherever life moves you.
Flexible Schedule
A flexible schedule built around school and life—with clear expectations for weekend availability.
Referral Bonus
Good people know good people. Refer yours and earn a $250 bonus if they stay 60 days.
Positive & Fun Work Environment
A high-energy, people-first environment where work is fun and teamwork matters.
Employee Recognition
We celebrate and recognize teammates who go above and beyond—for our guests and each other. Earn the opportunity to win free AO apparel and a $75 gift card.