Digital Media Specialist (FT)
Full Time • 4th Street
Benefits:
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
- Employee discounts
- Flexible schedule
- Free food & snacks
- Health insurance
- Paid time off
- Training & development
- Tuition assistance
- Vision insurance
- Wellness resources
Who We Are:
Since 1948, The Rescue Mission of Roanoke has been on the mission of “Helping Hurting People in Jesus’ Name.” The Mission nourishes the mind, body, and spirit, through dedicated team members and volunteers that extend the compassion of Christ to our neighbors in need.
We are a non-profit, faith based, equal opportunity employer.
The Digital Media Specialist is responsible for creating, publishing, and managing compassionate, mission-aligned content across the Rescue Mission’s digital platforms. This role uses video, live content, still imagery, and long-form storytelling to share stories of hope, dignity, and transformation—supporting fundraising campaigns, volunteer engagement, events, and community awareness.
The Specialist also supports the amplification of Mission stories through local media partnerships and assists with podcast or long-form digital content, working closely with the Director of Development and Communications to ensure consistent messaging, appropriate storytelling, and strong community engagement.
Reports to: Director of Development & Communications
Hours of Availability:
·Full-Time
·Typically Monday – Friday; 9:00am – 5:00pm with flexibility
- Occasional evening, holidays and/or weekend availability for events and/or live content
- Required Events for Live Content: July Match Campaign, Drumstick Dash (Nov), Christmas at the Mission, End of Year Campaign
- Must be available Monday – Thursday the week of Thanksgiving each year due to the annual Drumstick Dash
- Ability to attend events, tours, or mission activities as needed
Compensation: starting at $21.00/hour (non-exempt/hourly)
Our Team Members should exhibit the following:
·Possess a sincere love of Christ and maintain a Christian walk that is evident of that love.
·Individual must be willing to adhere to Rescue Mission Code of Ethics.
·Demonstrates a genuine interest in the safety and well-being of our guests and team members.
·Understanding of volunteer engagement and ability to utilize and appreciate volunteers in daily tasks.
·Strong work ethic and commitment to work as scheduled to include holidays and weekends as assigned.
·Strong listening, as well as written & verbal communication skills to execute instructions, keep others informed and exhibit professionalism.
·Demonstrated attention to detail/strong organizational skills to assist with multiple daily assignments and special projects.
·Ambitious to exceed expectations.
Job Specific Qualifications:
Required
- Experience managing social media platforms for an organization/brand
- Strong writing and storytelling skills
- Basic video recording and editing skills
- Ability to work independently and collaboratively
- Strong judgment regarding sensitive stories and privacy
Preferred
- Experience in nonprofit, faith-based, or mission-driven organizations
- Familiarity with social media scheduling and analytics tools
- Basic photography or videography skills
Essential Responsibilities:
Content Creation & Publishing
- Create and publish content across multiple platforms, including Facebook, Instagram, LinkedIn, YouTube, and others as assigned
- Produce short-form videos, live videos, reels/stories, and still image posts for Mission campaigns, programs, and events
- Produce still images and videos for 2nd Helpings Thrift for customer engagement
- Capture mission moments respectfully, following all consent, privacy, and dignity guidelines
Video & Live Content
- Plan, schedule, and host live videos when appropriate
- Record and edit short videos
Content Strategy & Planning
- Maintain weekly and monthly content calendars
- Align content with fundraising campaigns, events, and seasonal priorities
- Collaborate with Development, Volunteer Services, Programs, and Leadership to source stories and visuals
Brand Voice & Mission Alignment
- Ensure all content reflects the Rescue Mission’s mission, values, and faith-based identity
- Use language that is compassionate, hopeful, and dignifying
Engagement & Community Interaction
- Monitor comments, messages, and mentions across platforms
- Encourage positive, respectful community engagement
Media Collaboration & Story Amplification
- Support the sharing of Mission stories with local media outlets by identifying compelling content, stories, and moments appropriate for external coverage
This role supports media engagement but does not serve as the primary media contact or spokesperson.
Podcast & Long-Form Digital Content Support
- Assist with the planning, production, and promotion of Mission-related podcast or long-form audio/video content, as applicable
Event & Campaign Support
- Support events and campaigns with real-time or same-day content
- Coordinate with Development and Volunteer teams for coverage needs
- Ensure campaign messaging is consistent across platforms
Physical demands essential to performing the job duties of this position (not an all-inclusivelist).
· Prolonged computer use; computer screen exposure
· Prolonged periods of physical activity (80%) sitting and/or standing
· Consistently - Communicating with others to exchange information; verbally and/or electronically
· Occasional standing, stooping, turning, twisting, pushing, pulling objects up to 50 pounds
· Lift up to 30 pounds independently; not typically repetitive
· Temperatures may vary depending on activity/events; indoor/outdoor exposure
· Noise levels may vary depending on activity/event and/or location
· Frequent - Moving around to accomplish a task
The Rescue Mission of Roanoke is a drug-free and tobacco-free workplace.
We look forward to reviewing your qualifications!
Compensation: $21.00 per hour
Since 1948, the Rescue Mission has continued a tradition of comprehensive care to those in crisis in our community. The homeless, the hungry, the chemically addicted, the impoverished and the hopeless have all found a warm welcome at the Rescue Mission.
Men, women and children have found a safe place and compassionate friends in their darkest moments. The Rescue Mission is open 24 hours/day and 365 days/year and provides food, clothing, shelter, an on-site clinic, Recovery Program, case management, and aftercare services. All people in crisis are served regardless of race, gender, creed, age, or ethnicity.
In addition, the Rescue Mission operates a Donation and Recycling Center, 2nd Helpings – Gallery and Shop, Thrift 460, and has an online store presence. All proceeds from sales benefit the programs of the Rescue Mission.
With the mission statement “helping hurting people in Jesus’ name,” the Rescue Mission of Roanoke nourishes the mind, body, and spirit, through dedicated staff and volunteers that extend the compassion of Christ to our neighbors in need.
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